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The world’s leading producer of cranberry juices is implementing the Eversight’s artificial intelligence technology to sense market conditions, develop an optimized promotion portfolio, and track promotion performance and compliance against plans for human-centred marketing promotions.

Ocean Spray recently adopted an artificial intelligence (AI) platform that senses patterns in customer behaviour to sense market conditions and then enable adjustments to price and targeted promotions designed to delight the company’s fans. […]

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