Adidas is using the Findmine AI solution to offer product recommendations. The proposed outfits are displayed online while customers browse the retailer’s website looking for individual products. The first tests revealed that both merchants and customers were unable to distinguish the difference between AI-based outfits and manually created ensembles.
“Findmine has helped us reduce the amount of manual work and has helped us ensure that our newest products have cross-selling from day 1, improving conversion, average order value, and customer satisfaction better than any other solution we’ve tried,” said Bryan Klavitter, Senior Director, Adidas Consumer Experience. […]